Media Relations

Good writing is at the core of everything we do and media relations is one of our strengths. Many businesses don’t think of public relations as a marketing tool, but a well-written, carefully placed news release can generate significant buzz for your business.

Newspapers and magazines are always looking for first-rate stories to tell. Television is looking for that good visual. Using our established relationships with editors, we’ll pitch story ideas that match you with the appropriate publications.

We can write news releases covering grand openings, new services or products, staff additions and promotions, community activities, or company awards. News releases can be as simple as a one-page announcement, depending on subject matter. The goal is to let the media know about your successes and to encourage them to explore you more deeply.

Trade Publications
Like the mainstream press, trade publications are always looking for good stories. A well-written, insightful article about what you do is more effective than any advertisement and the level of consumer trust is greater. We can write articles for you and place them in a trade publication related to your field and your customer base.

Good Design Gets Your Message Across
A good design, one that’s creative and visually appealing, cuts through the clutter and delivers your message to your customers. At Second Street Communications, we bring to your project a network of experienced, creative talent and attention to detail. We’ll take the time to get to know you and your needs, and then develop a look that matches your company’s objectives. As a result, our publications not only look good, they actually carry your message. Whether you need writing support, design help, or both, Second Street Communications can meet your needs.

What projects can we tackle?

• Direct mail
• Catalogs
• Advertising
• Billboards
• Identity packages
• Packaging
• Brochures
• Annual reports
• Magazines
• Trade show booths
• Newsletters

The Web
In today’s marketplace, a well-designed, well-written Web site is a must.

Good copy is so important because it is your primary means of communications. Your Web site is selling for you 24/7 and is the first impression visitors get. We can help you develop and implement Internet strategies that drive business. Our network of Web designers brings to your project a deep understanding of the latest Web trends and technologies.

Event Planning: It’s all in the Details
Second Street Communications can plan your next event. We worry about the details so you can enjoy the moment. Our staff has more than 20 years expertise working on events as small as a gathering of eight to corporate picnics of 3,000. Their experience has covered everything from informal company dinners to table service for international dignitaries.
The details of your event are important to us. We’ll sit down with you, one-on-one, and discuss the specifics of your event. Together we’ll envision different settings and develop an appropriate theme. After outlining an itinerary together, we’ll contact and schedule the vendors and handle the estimates. A finalized schedule will be submitted for your approval. When the event begins, you can relax. We’ve thought of everything.

Services available include:

• Designing, printing and mailing the
  invitations
• Recommending and planning the menu and   caterer
• Developing the theme
• Finding and scheduling entertainment
• Making your event a worry-free
  experience